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Big Brand Theory: Assessing the Brand Winners from "The Fight of the Century"

Big Brand Theory: Assessing the Brand Winners from "The Fight of the Century"

It was dubbed by some as ‘The Fight of The Century’. The main event was Pacquiao vs Mayweather, but as marketers and advertisers, our attention was just as much on the metaphorical right hooks, being thrown by brands amidst the surrounding hype, as we were with the physical jabs thrown in the ring.

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