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Beyond Engagement: Why LinkedIn is Right to Elevate Employee Advocates

Beyond Engagement: Why LinkedIn is Right to Elevate Employee Advocates

With its new Elevate product, LinkedIn has jumped feet-first into the employee-advocacy marketplace, taking care to address an audience it feels is underexploited – employees. Although a fair comparison of features and product positioning will only be possible once Elevate is on general release later in 2015, I expect it to be a worthy – and likely formidable – competitor. Clearly, employee-advocacy companies live in interesting times.

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