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Beyond Engagement: How to Gauge the Ideal Content Mix for Employee Advocacy

Beyond Engagement: How to Gauge the Ideal Content Mix for Employee Advocacy

In employee advocacy, if you’re serious about driving engagement, your content must appeal not only to your employees, but also to their social connections, or it will remain unloved, unshared and unread. Time spent understanding your audience and targeting your content accordingly is a hugely valuable investment, so let’s take a look at a framework for curating high-quality shareworthy content.

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