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Beyond Engagement: Back to Basics at IBM – Reimagining Employee Advocacy

Beyond Engagement: Back to Basics at IBM – Reimagining Employee Advocacy

Start a discussion about the pioneers of employee advocacy, and one organization that always gets a mention is IBM. There are plenty of great online examples of how IBM drives ROI through employee advocacy, so I was delighted when Amber Armstrong, Program Director of IBM’s Social Business Team, found time in her schedule to talk me through a recent, highly successful initiative.

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