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Beyond Content Shock: The Defining Trend of 2015 Is Content Ignition

Beyond Content Shock: The Defining Trend of 2015 Is Content Ignition

A year ago I coined this term “Content Shock” to describe our era of particularly difficult marketing. Content marketing works well … and as more and more people figure that out, market niches become flooded with higher-quality content alternatives for the same consumer attention.

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