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Better Analyst Briefings: Here’s the Bottom Line

Better Analyst Briefings: Here’s the Bottom Line

When presenting to analysts there’s strong temptation to start with slides that are “all about you”—specifically meaning content on how and why your company is better than competitors. In fact, most analyst presentations muddle through company messages before they get to the crux of the presentation, or the real reason you wanted to have the briefing in the first place. There’s a better way to brief analysts and that’s first and foremost getting to the point, or in other words starting with “the bottom line.”

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