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Beauty Portals – The Winners and Losers

Beauty Portals – The Winners and Losers

In the highly competitive beauty business — where there is a thirst for great content online about beauty — there have been numerous efforts to create online communities or beauty portals. From the beauty manufacturers, only the majors have managed to create any traction. However, the manufacturers face intense competition from beauty publishers as well as distributors, not to mention independent vloggers and bloggers. Here is a review of the three major beauty manufacturers’ efforts (L’Oreal, P&G, Unilever…). 

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