Brought to you by NGT Marketing Group

Bayesian vs Frequentist A/B Testing – What's the Difference?

Bayesian vs Frequentist A/B Testing – What's the Difference?

Recently, the issue has become relevant in the CRO world – especially with the announcement that VWO will be using Bayesian decisions (Google Experiments also uses Thompson sampling, which is informed by a Bayesian perspective). So what the hell …

2
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/bayesian-vs-frequentist-ab-testing-whats-the-difference
LinkedIn