Brought to you by NGT Marketing Group

Baratunde Thurston on How to Make Digital Storytelling Fun

Baratunde Thurston on How to Make Digital Storytelling Fun

The CEO and Cofounder of Cultivated Wit, a digital storytelling agency, delivered a hilarious and engaging keynote at The Social Shake-Up in September.Baratunde Thurston talked about his experiences as the director of digital at The Onion. Baratunde is credited with pushing The Onion’s social media presence, using his sarcasm and wit to gain the publication more than 5 million followers on Twitter.He founded Cultivated Wit two years ago to bridge technology, digital storytelling, and humor to create communities and make the world a more fun place. During his presentation, Baratunde emphasized the importance for companies to match their brand and their mission to their digital stories. If stories come off as inauthentic or tone deaf, consumers will revolt.Check out more of his insights and humor in this video (and while you’re at it, subscribe to our YouTube page for more great content):

10
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn