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Balancing the Human and the Digital in Your Customer Experiences

Balancing the Human and the Digital in Your Customer Experiences

Balancing the Human and the Digital in Your Customer Experiences

Technology has the power to transform customer interactions and add tremendous value. But at what cost? 
Over the last 20 years, we have seen spending on “digital transformation” rise significantly as businesses invest in technology to enable greater personalization, purchase simplicity and online customer care or self service.

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