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Bad Customer Data Will Sabotage Your CRM Initiative

Bad Customer Data Will Sabotage Your CRM Initiative

Bad Customer Data Will Sabotage Your CRM Initiative

Imagine this: you’ve just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.

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