B2B marketing in social. Excited or enough to make you cringe? Probably a little of both, we imagine. The fact is, though, that it’s here. The Content Marketing Institute reported 87 percent of B2B marketers using social media to distribute content. The challenges are determining how B2B marketers use social, for what purposes and what can they do to make things better.
CMSWire catches up this week with some industry analysts on B2B social marketing challenges. Today, we start with Michele Linn, director of content development for the Content Marketing Institute, in the first of three features.