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Augmented reality to play key role in automaker marketing

Augmented reality to play key role in automaker marketing

According to the Research and Marketing Analytics senior director, Isabelle Helms, “Millennials view the dealership as a key piece of their research process — they're looking for experts to help answer their questions and to touch and test out the

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Nilda Thomas says:

Not sure if three dimensional view of a vehicles are going to bring Millenials in the deal showrooms. Dealerships have their websites where the consumer can build their car with the components they want, choose color, etc. and to some extent already have zoom-in capabilities.

So, why not bring the dealer showroom to the consumer online. Millenials are always online. NGT Marketing has a dealership showroom solution (http://ngtmarketing.com/virtual-expos) that is a new cost-effective way to market vehicles than TV and billboard ads and that will reduce marketing spend. Consumers interact with sales reps and can ask questions it’s like going to an auto show! The built-in marketing automation capabilities provide for higher marketing ROI and long-term sustainable customer loyalty. Building relationships online is key…so, when the consumer comes to the dealership and test drives the vehicle, they are ready to purchase!

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