A new study by social@Ogilvy begins with a harsh reality: “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” Organic reach, of course, refers to the percentage of your business’s Facebook fans who actually see your unpaid posts. That number has declined from 16% in 2012 to 12% in October 2013 to a mere 6% this February.
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