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As Black Friday Hype Wanes, Marketers Must Shift Their Holiday Retail Focus to …

As Black Friday Hype Wanes, Marketers Must Shift Their Holiday Retail Focus to …

With some major retail chains deciding not to open their doors on Thanksgiving for early-bird holiday shoppers, and with outdoor retailer REI shutting its doors on Black Friday altogether in the US, it's not surprising that marketers' attention for the

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