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Are You Leveraging Trends Organically?

Are You Leveraging Trends Organically?

As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.

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