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Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Marketing technology vendors face a “multi-faceted” challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR).
Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify

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