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App marketer Localytics has a new weapon to stop 'churn': a $35M investment

App marketer Localytics has a new weapon to stop 'churn': a $35M investment

Based on the idea that past is prologue, marketing tool vendors are mining past user data to discover more predictions about users' intentions. For mobile app marketing/analytics platform Localytics, that forecasting opportunity is right after a user

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