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AOL Wants to Be Every Advertising Agency's Very Best Friend

AOL Wants to Be Every Advertising Agency's Very Best Friend

In May, AOL purchased Convertro, a marketing analytics company, for $101 million. With a market capitalization of $3.5 billion, AOL is far larger than pure-play programmatic stocks such as Rubicon Project (RUBI) , YuMe (YUME) and Tremor Video (TRMR) .

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