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Aol Buys Marketing Analytics Company Convertro For $101M (Memo)

Aol Buys Marketing Analytics Company Convertro For $101M (Memo)

A day before its quarterly results, AOL, owner of TechCrunch, has announced another acquisition to beef up its ad tech operations. It is buying Convertro, a marketing optimization platform, for $101 million – $89 million in cash, $2 million in

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