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And the Best Marketing Strategy at SXSW Is … Kindness

And the Best Marketing Strategy at SXSW Is … Kindness

Everywhere you look here in Austin, the smartest brands are skipping the temptation of putting up big banners and instead offering value, creating moments for people to share ideas freely and connecting them face to face in spaces like 3M’s Idea Exchange Lounge, or Paypal’s Blogger Lounge.

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