What makes blog and social media posts more engaging than a post of similar content quality? Is it that the author is more trusted? When we see a post appear in our stream on, say, Google Plus, do we read because of who wrote it, or because of something else? Reputation is a factor, no doubt, but the structure of a post is more important – especially if you are new to the poster, or the poster is new to that particular social platform. How do you structure a post? Whether it is a blog or social media post, the basics are pretty much the same. Read on to learn the anatomy of a social post.