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Analytics on a Transformation Path – From a 'Good-to-Have' to a 'Must -Have …

Analytics on a Transformation Path – From a 'Good-to-Have' to a 'Must -Have …

Based on the nominations received, the products were bucketed into three grids to create further parity in relative benchmarking: Market Focus Grid, Business Intelligence Grid, and Marketing Analytics Grid. A comprehensive set of parameters assessed

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