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ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

The ANA, in fact, selected two fact-finding firms after a review of 26 companies: U.K.-based marketing analytics firm Ebiquity/FirmDecisions, which in 2014 served as one of the consultants on the ANA Media Transparency Task Force that researched the …

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