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An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.

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