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An Explanation of Channel-Based Content Personalization

An Explanation of Channel-Based Content Personalization
March 06, 2015
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous. A great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience.

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