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Alterian's Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian's Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian's Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian is once again an independent entity
SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November.
As a former executive at both SDL and Alterian, people have been asking me what I think of the move

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