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Align Marketing Automation with Web CMS to Reach New DX Heights

Align Marketing Automation with Web CMS to Reach New DX Heights

Align Marketing Automation with Web CMS to Reach New DX Heights

Marketing automation (MA) is playing a larger role in digital experience (DX) every day, but on its own, it doesn’t offer enough capabilities to really transform DX. Meanwhile, many CMS applications offer features that are similar to — but fall short of — the personalization that marketing automation can provide.

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