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ALF's Reemergence Reminds Us That Content Is KIng

ALF's Reemergence Reminds Us That Content Is KIng

Why does the recent reemergence of '80s TV star ALF matter? Why am I harping on a make-believe alien who enjoys feline omelets? Because it reaffirms that creative content has become the lynchpin of how brands define themselves, particularly online and in social channels.

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