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AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Terminology changes come with some new functionality including the ability to set different CPA targets at the ad group level within the same bid strategy.

The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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