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Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready

Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready

Adobe's purchase of Neolane may shake up the Marketing Cloud space more than Salesforce's acquisition of Exact Target. You cannot ignore the potential Adobe now has to be that one-stop shop for digital marketers in the enterprise needing to pull all phases together – online and offline. They own the market for content creation/optimization tools to make content for all devices.

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