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Adhering to the FTC’s Updated Social Media Guidelines: 5 Tips for Brands

Adhering to the FTC’s Updated Social Media Guidelines: 5 Tips for Brands

Historically, the Federal Trade Commission (FTC) has been considerably forgiving with regards to the legal use of social media marketing, specifically related to endorsements and testimonials. While brand marketers enjoyed the heyday of what was coined by many, the Wild West, social media experts today are on high alert due to a recent update of the FTC’s “What People Are Asking Page.” The latest changes require greater transparency on the part of brands by having to disclose when social content is an ad or an incentivized endorsement. 

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