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Ad Saturation No Longer Works for Brands: Millennials Want Stoytelling and Individual Attention

Ad Saturation No Longer Works for Brands: Millennials Want Stoytelling and Individual Attention

Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.

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