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Ad-Blocking Software –The Next Major Challenge Digital Marketers Need to be Aware of

Ad-Blocking Software –The Next Major Challenge Digital Marketers Need to be Aware of

A new report by PageFair and Adobe has found that the use of ad blocking software will cost publishers a massive $22 billion in 2015, and that its use has grown by 41% in the last 12 months alone. That’s a major concern for digital marketing, and something all social media and online advertisers need to be aware of.

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