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Ad and Marketing Execs Say Twitter IPO Means More of the Same, But Better

Ad and Marketing Execs Say Twitter IPO Means More of the Same, But Better

Twitter is on a roll that could challenge its basic mechanics. The micro-blogging platform began trading in the New York Stock Exchange on Nov. 7, 2013, with an initial value of $26 that soon skyrocketed by 73%. Here, top marketing and ad execs tell us what they think the future holds for Twitter.

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