We’ve all had it happen. You post something to Facebook one day that you’re sure is going to be a hit, only to see it fall completely flat – and then the next day, some link you tweeted goes viral in a matter of hours. The seeming randomness of social media success can be maddening at times, and can make you wonder if it’s all just the luck of the draw. But if you really pay attention to the details of your posting habits, you’ll start to see patterns emerge that can make a world of difference to your engagement.For networks like Facebook and Twitter, there is no one-size-fits-all set of rules that can skyrocket your success. But when you align your posting strategy with the specific goals you’re trying to achieve for your small business, that’s when the magic happens. With that in mind, we studied the behavior of posts by thousands of real Pagemodo users to bring you The Posting Playbook – a guide to what, when, and how to post based on common social marketing goals.Check out the findings below and find out how you can re-write your posting rules and score big for your business with Facebook and Twitter.