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Account-Based Marketing: Digging Into Facts, Uprooting Myths

Account-Based Marketing: Digging Into Facts, Uprooting Myths

Account-Based Marketing: Digging Into Facts, Uprooting Myths

While trends in B2B marketing may not shift as swiftly and completely as they do in, say, food (I’ve heard collard greens are making a comeback this year), every once in a while an idea emerges that gets us all talking. 
In fact, the topic dominates conversation.

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