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A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC]

A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC]

Most marketers are challenged with optimizing multiple brands, initiatives and ad campaigns, and this is especially true for senior executives and CMOs. To achieve optimal results, companies must go beyond basic reporting practices to implement fully versatile and customizable insights. Oh yeah, and ideally without a lot of extra time and effort. Not only this, as the social media landscape changes (which it will), brands should update and optimize their approach over time.

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