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A snapshot of martech use on websites shows it's most popular among B2B

A snapshot of martech use on websites shows it's most popular among B2B

The research found martech usage up across six categories: marketing automation, email marketing, analytics, tag management, ecommerce and web personalization. IDC predicts martech spending in 2015 will reach $22.6 billion and will grow to $32.3 …

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