2014 wasn’t the year Facebook staked an unshakeable claim for the hearts and minds of brands and consumers. By the time Jan. 1, 2014 dawned, that had already happened.
2014 also wasn’t the year that companies became savvy in their use of social media to promote products. Corporates had been there, done that.
Nor was 2014 the year when mobile became a tour de force or the Internet of Things become more reality than theory or collaboration technologies began to offer deep value-add to firms. All of those trends were already underway and headed for true north.
Rather, 2014 was the year this whole wondrous mix of technologies, developments and strategies came together in a coherent approach under the vague umbrella of social business. And come together they did.