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A KODAK MOMENT? TAKING STOCK OF IOWA'S FOOTBALL BRAND

A KODAK MOMENT? TAKING STOCK OF IOWA'S FOOTBALL BRAND

Manish Tripathy, a marketing professor for the Emory Sports Marketing Analytics project, has spearheaded research using publicly available data to measure and rank a sports teams and their brand equity. As Tripathy points out, brand equity with sports …

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