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A Holiday Ruined by Marketing Automation: A Cautionary Tale

A Holiday Ruined by Marketing Automation: A Cautionary Tale

Marketing automation is one of the most effective tools to include in your holiday marketing strategy. Yet, if you don’t set up your campaigns properly or you neglect certain steps, your automated marketing campaigns can turn nasty. Many businesses have missed out on opportunities to connect with customers because they missed the boat with their holiday campaigns.

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