I’ve been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn’t about the merits of Buffer as a tool though. People often ask me for an example of great content marketing, and Buffer is one of the names that easily trips off my tongue. I keep telling my words to stop being so clumsy, but to no avail. To frame this post a little, let me share with you what factors I believe create an excellent content marketing strategy.