It started out small, a challenge between friends to raise awareness and funds on behalf of someone they knew who was suffering with ALS. It became the viral fundraising event of the summer, raising over $100 million in one month (and going strong). Everyone, both nonprofits and for-profit businesses alike, wants to replicate the success of the #IceBucketChallenge. But is it possible to do that? Only if you’re willing to adapt.