Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert. You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.