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8 Business Growth Strategies for Instagram

8 Business Growth Strategies for Instagram

Facebook for $1 billion back in 2012, and has been increasing in business use ever since. To get the most out of Instagram, here are 8 business growth strategies to help you manage your Instagram account.ProfileWhen looking at your Instagram profile, there are a few things you will need to consider from a business perspective;Using company nameInclude URL in bioDescription of businessAvoid using your logoYou should also look at using keywords for your bio as this will help you with your SEO as well as keeping your bio as up to date as possible.PhotosInstagram is a photo sharing social network so it is crucial that you are using your best possible photo’s when growing your business through Instagram. Consider using an app that allows you to resize your photo’s to 612×612 as to avoid cutting out any vital information. You should also be using attractive filters to make your photo’s more appealing, share product images and giving your happy customers the chance to share their story on your instagram.VideoVideo social networking has been around since the days of YouTube and is still an important part of growing a business through social media and especially Instagram. Here are a few tips to help you manage your videos;Use an app to record videoApply filtersPost video sneak-peeksBehind-the-scene video’sHashtagsHashtags are not to be overused on any other social network, except for Instagram. Make sure that when you use hashtags, they are relevant and telling a story about the image and your business. You should also be using trending hashtags to tap into a larger audience however, don’t use more than 30 hashtags per image.MentionsMentions on any social network will give a user a notification. If you are new to Instagram and don’t know how mentions work, here are a few tips;@username mentions (tags) othersIt’s a great way to engage with an audience@mention your staff who use InstagramShow appreciation for customers with mentionsInnovateInnovation should be a huge part of every business and social media plays a huge role in whether a business is showing enough innovative. Try starting a poll on Instagram for opinions as well as holding competitions, giveaways and sharing meaningful and relevant quotes.ManageHow should you be managing your Instagram account? Keep reading;Use Instagram App to full functionalityLike & comment on other picturesUse search functionality to find users to followSet up Hootsuite to follow hashtagsStatigram will help you analyse your competitionsIntegrateIntegration is the last strategy you need to make sure you are utilising for Instagram, and all other social media accounts. By integrating, I mean adding “follow” buttons to other profiles, adding Instagram name to marketing material, and promotion across all other networks.Are you ready to grow your business using Instagram?



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