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7 Ways CMOs Can Build Value in a Digitally Exponential World

7 Ways CMOs Can Build Value in a Digitally Exponential World

7 Ways CMOs Can Build Value in a Digitally Exponential World

The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure peaked in 2014 at 48 months, which was more than double that of 2004.

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