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7 in 8 Social Messages to Brands Go Unanswered [INFOGRAPHIC]

7 in 8 Social Messages to Brands Go Unanswered [INFOGRAPHIC]

Social has brought us marketers a lot of good: it has greatly increased reach and provided a megaphone where there was only a tin can with a string attached to it–you hoped someone was on the other end. But with social has come challenges, including accommodating the always-on mentality of the digital space.

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