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7 Challenges Holding Back Your Intelligent Content Programs

7 Challenges Holding Back Your Intelligent Content Programs

7 Challenges Holding Back Your Intelligent Content Programs

Many organizations seem to stall when trying to leverage intelligent content because of the challenges with customer journey mapping and personas, governance and organizational design and brand/agency relationships. Noz Urbina of Urbina Consulting, founder of the OmnichannelX conference, shared those thoughts with CMSWire in a recent interview.

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