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6 Ways to Improve Your Twitter Strategy

6 Ways to Improve Your Twitter Strategy

If you’re looking to build a business, organization, or even an individual brand, Twitter can be a great tool to utilize. Twitter can help increase brand awareness, drive web traffic, enhance brand reputation, foster relationships, and establish expertise — if done correctly. Too often Twitter accounts are launched with the best intentions, but quickly lose steam or are mismanaged, which can negatively impact a brand. The best way to avoid this issue is to be strategic with your approach to the channel.

 

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